From marketing through the yellow pages to page one of Google; this case study reviews how we helped a family-owned & local glass company ascend to digital marketing stardom.

Demers Glass has been helping business owners & homeowners in the Phoenix Metropolitan area, as well as the White Mountains area create visually appealing and functional glass applications. They are a family-owned and operated business since 1977. Its product mix includes, but is not limited to: custom-engineered curtain wall and window wall, architectural windows, storefront systems, doors, skylights, architectural glass, custom laminated glass, cast/slump glass, mirrors, shower doors, privacy glass, tabletops, custom all glass tables, all-glass entrances, handrails, custom displays, and more. This innovative company designs, manufactures and installs a wide range of glass windows and component parts for residential and commercial customers alike. Demers enjoys a well-earned reputation for delivering high-quality products and honest services as a family-owned and operated business. In additional to residential home needs, Demers Glass serves architects, building developers and owners, contractors, and the entire commercial glazing community.


  • Preliminary Research
  • Audit
  • Strategy Development
  • Data & Analytics
  • Information Architecture
  • UX/UI Design
  • Website & App Development
  • Creative
  • Content Marketing Strategy
  • Quality Assurance
  • Conversion Rate Optimization
  • SEO
  • Paid Search
  • Social Media Marketing
  • Traditional Media
  • Local Listing Management & On-Site Optimizations
  • Email & Landing Pages
  • Real-time Dashboards
  • Monthly Check-ins
  • Quarterly Reports
  • Yearly Planning
  • Ongoing Campaign Optimizations

The Challenge:

To build a better website.

Prior to 2016, Demers Glass had an unresponsive company website that was little more than a placeholder displaying its products and services to an ever-expanding client base. At that time, the website was not designed to accelerate its success financially in terms of profits and revenue, or its ability to scale up and grow with the addition of more employees, equipment, and assets to keep up with those new demands. The company called on Overlap to give their website a complete redesign based on a digital marketing strategy that included SEO, paid search, paid media, print advertising, content marketing and more, in order to optimize its performance to take full and complete advantage of everything a fully responsive website offers.

  • An unresponsive website
  • Poor customer lead generation and awareness
  • No marketing or advertising strategy
  • No data and analytics
  • No SEO
  • No understanding of personas and customers journey
  • No ecosystem
  • Limited local presence and awareness in AZ

The Solution:

Create a custom website.

Overlap redesigned the Demers Glass website from the ground up, implementing a web development strategy that transformed the site from a digital billboard into a fully-responsive website. This change made a tremendous impact on its success by dramatically impacting traffic, customer leads, and revenue. In order to achieve such extraordinary results we implemented a holistic approach with our web development process, while also deploying an innovative & omnichannel marketing strategy that improved awareness, drove lead generation, and increased sales.

The Results:

Increase in website sessions coming from Arizona
Increase in AZ traffic coming from Google My Business listings
Increase in Get a Quote/Service Request conversions
Total revenue increase YOY

Client Testimonial:

“I have been working with Overlap for a few years now and I have to tell you it is the best decision I ever made for my advertising, website design, social media, etc… I used to do a lot of print advertising, such as Yellow pages, but since I have started working with Overlap I have stopped all Yellow page advertising without missing a beat in business volume. The Overlap team is awesome and will go the extra mile to assure their clients are satisfied. I also love the fact that they are always looking for new and innovative ways to get our message across. I will continue down the road of success with Overlap!”

Pierre Demers, President

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