Uniting the Local AZ Community: The Journey of AZ Kidz Experience

AZ Kidz Experience was founded by a diverse group of individuals united by a common goal: providing children of all ages with experiences that last a lifetime. Born during an event where Overlap and other local Arizona businesses collaborated, the initiative took shape with a noble objective—to raise money for Phoenix Children’s Foundation and give the children & families affiliated with the hospital unforgettable experiences. With this unique mission, AZ Kidz Experience has continued to host fundraisers and family events, not only to entertain but to support a great cause.


  • Brand Development
  • Information Architecture
  • UX/UI Design
  • Graphic Design
  • Content Creation
  • Website Development
  • SEO

The Challenge:

Boosting Fundraising & Event Attendance Through Digital Engagement

AZ Kidz Experience faced a significant hurdle—they lacked an interactive website to effectively support and promote their fundraising events. The site needed to facilitate information dissemination about upcoming events, ticket sales for general admission and raffles. Overall, there was a need for cohesive and sustained marketing initiatives to raise awareness and visibility of the nonprofit’s events. The challenge was clear: how could AZ Kidz Experience raise enough awareness to secure meaningful donations for the Phoenix Children’s Foundation?

The Solution:

A Digital Strategy to Amplify Impact

To overcome these challenges, Overlap built a fully functional website that catered to all the specified needs, including sections for event information, ticket sales, and raffle participation. Beyond the website, we launched comprehensive email and social media campaigns designed to increase awareness for upcoming events and maximize participation and donations.

The Results:

Donations raised in 2023
Donations raised in 2022
Donations raised in 2021
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