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Overlap Celebrates Big Wins at AAF Phoenix Addy and AZIMA TIM Awards

We are thrilled to announce that Dale Castro, our Co-founder, Chief Strategy Officer, and Chief Creative Officer, has been named Ad Person of the Year at the prestigious 2024 American Advertising Federation (AAF) Phoenix Addy Awards. 

With 28 years of experience, Dale has been a beacon of innovative creativity and technical prowess, guiding the digital advertising landscape to new heights. This year’s recognition at the AAF Phoenix Addy Awards is a testament to his leadership and visionary approach in the advertising industry.

Dale Castro Ad Person of the Year 2023

Alongside this significant individual achievement, Overlap also received recognition for our Consumer Website with their work with Elysian Living. These accolades showcase our commitment to excellence in digital experiences.

Additional Accolades at the AZIMA TIM Awards

Earlier in the year, our team was also recognized at the 2023 AZIMA TIM Awards, named after Sir Timothy Berners-Lee, the inventor of the World Wide Web. These awards, while not as prestigious as the Addy Awards, celebrated excellent achievements in digital marketing.

Dale received the Interactive Person of the Year award, honoring his execution of interactive marketing strategies. Despite facing significant personal challenges, Dale led our team through key projects with exemplary resilience and determination.

Additionally, our projects for Elysian Living were awarded the Mastery level in the Consumer Website category & Willis Tower Watson was awarded the Excellence level in the Web Application category at the TIM Awards.

2023 Addy Awards pamphlet

Erin LaBere Win Interactive Rising Star (from an Agency)

Erin LaBere, Managing Director at Overlap, was also honored as the Interactive Rising Star by an agency, a title recognizing her innovative, collaborative, and results-driven approach. With over 14 years of experience, Erin is highly adept in strategy and relationship building, attributed to her hard work and pursuit of personal excellence.

In 2023, she achieved remarkable results, including a 265% increase in AZ traffic from Google My Business, a 74% year-over-year increase in organic sessions, and a 213% rise in top 3 rankings for non-branded keywords.

Reflections on Our Journey

These accolades reflect not only the hard work and creativity of Dale and our team but also our ongoing commitment to pushing the boundaries of what is possible in digital advertising. Dale’s leadership, characterized by his humility and innovative spirit, continues to inspire our team and drive our agency forward.

As we celebrate these achievements, we remain focused on our mission to create impactful and engaging digital experiences that resonate with audiences and exceed client expectations. These recognitions encourage us to continue striving for excellence in every project we undertake.

Congratulations to Dale Castro on his well-deserved recognition at both the 2024 AAF Phoenix Addy and the 2023 AZIMA TIM Awards. His achievements highlight his dedication to the marketing industry and his role as a cherished leader within our community.