The Ballpark Website

Overlap worked closely with the team to create a website that seamlessly integrates with Ticketmaster, offering fans an intuitive and efficient event experience. The focus was on enhancing the user journey, from event discovery to ticket purchasing.

The Salt Lake Bees were transitioning to a new ballpark in the downtown Daybreak district, requiring a fresh digital presence to match the stadium’s look and feel. The client needed a modern, fully integrated website to handle event data and ticket sales while overcoming challenges like syncing multiple data sources and working with limited imagery due to the stadium’s ongoing construction.

Overlap’s API-first approach enabled smooth data integration between Ticketmaster and WordPress. The development team created a custom JSON file that updated twice daily, ensuring event information remained current. The use of this efficient data management system significantly improved site performance, ensuring quick load times and an optimized user experience.

We used the Ticketmaster API to pull event data and integrate it with the WordPress content management system.

A custom JSON file was generated and updated twice daily to cache event data, optimizing page load speed and ensuring real-time event information.

Renderings and MLB imagery were used to fill in the gaps where stadium photos were unavailable, providing a polished look despite the ongoing construction.

The Salt Lake Bees’ new website launched successfully, offering an enhanced fan experience. The seamless integration with Ticketmaster allowed users to easily view events and purchase tickets. The caching system ensured the site was fast and responsive. The client, particularly Britain, expressed great satisfaction with the project and has shown interest in future collaborations.