Master-Planned Communities with a Digital Ecosystem

Events are a key way of driving on-site traffic and gaining momentum. While the actual event might be on-site, there are many digital elements to consider, such as an event landing page, emails, social media posts and more.

Personalizing user experience is becoming an expectation. This doesn’t just mean adding prospects’ names to an email, but rather, allowing them to customize their experience. From enhanced search capabilities to dedicated user accounts, there are many ways to do this.

Home buyers are more educated than ever before, especially younger generations. 7% of Younger Millennials looked online first for info about the process. Creating valuable and helpful content is critical to staying competitive.

Bringing everything together – SEO, local SEO, paid search, programmatic marketing, email, social media, reputation management, etc. – under one cohesive strategy is crucial. You should also be embracing Zillow, Open Door, and other apps as part of your strategy.

Even with high co-op rates, communities and builders will do well to embrace collaboration with real estate agents to sell within their communities. Help them by creating a dedicated page and newsletter filled with valuable information and resources about your community and builder product.

Community websites should offer multiple ways to engage, like phone, live chat or text, email, and contact forms. Offering a virtual touring experience can transform your digital presence and help you tell your story and vision even from afar. The future is mobile first; your website should be too.

Many times with new communities there are areas standard map tools can’t display. Consider a map tool like Mapbox allowing your team to create any missing roads, lots, etc. & allowing for turn-by-turn navigation. Combining this with a tour scheduling tool can be a big win for your prospects.

Do your best to connect direct leads from your community website to your builders. This can be done through interest form submissions or advanced texting tools. To drive the best leads, consider how to best display your product. This makes it easier for users to search and request more information.